Blueprinting in service operations
Customer involvement in service production processes, whether active or passive, underscores the need for adjustments in consumer scripts wh...
BusinessKites
March 28, 2024
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Perishability in Services
Perishability refers to the unique challenge faced by services where unused capacity cannot be saved, reserved, or inventoried, unlike tangi...
BusinessKites
March 27, 2024
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Heterogeneity in Service Delivery
Variability in consistency between service transactions poses a significant challenge, as service encounters occur in real time and customer...
BusinessKites
March 27, 2024
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Inseparability: The Interconnection of Service Participants
Inseparability in services underscores the close connection between service providers, customers, and other participants, shaping critical i...
BusinessKites
March 27, 2024
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Intangibility in Services Marketing
The journey to establish services marketing as a legitimate field within marketing began slowly, with recognition only emerging in 1970 and ...
BusinessKites
March 27, 2024
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Service Economy
The service economy encapsulates the "soft parts" of the economy, comprising nine industry super sectors. These super sectors incl...
BusinessKites
March 27, 2024
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Framing Service Experience: The Servuction Model
Services are intangible, making knowledge acquisition different from goods. While goods can be sampled, services are experienced directly. T...
BusinessKites
March 27, 2024
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Difference between Physical Retail vs. Online Retail
Tangibility and Interaction: Physical Retail offers a hands-on experience, allowing customers to touch, feel, and try products. Online R...
BusinessKites
December 11, 2023
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Important Terms in Operations Management
Operations: The management of processes and resources to produce and deliver goods and services. Efficiency: Achieving maximum output with ...
BusinessKites
December 11, 2023
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Ethics in Services Marketing
Ethics in services marketing refers to the moral principles and values that guide the behavior of service providers in the marketplace. It ...
BusinessKites
April 12, 2023
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Trends in Marketing of entertainment industry
The entertainment industry in India has undergone significant changes in recent years, and the marketing of services has been a key area of...
BusinessKites
April 12, 2023
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