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Case Study: CRED – Incubating a Niche Fintech Innovation into a Premium Digital Ecosystem

Background of the Company CRED is an Indian fintech unicorn founded in 2018 by Kunal Shah, the founder of FreeCharge. Headquartered in Ben...

Dr. Saidalavi February 10, 2026 0

Digital Technologies: Concept and Classification Digital technologies refer to a wide range of electronic tools, systems, and applicatio...

Dr. Saidalavi February 08, 2026 0

case study

Pitching Innovation in the Indian Food-Tech Industry: The Case of Zomato

Introduction Innovation alone does not guarantee business success; the ability to effectively pitch and communicate innovation to stakehol...

Dr. Saidalavi February 08, 2026 0

Marketing Innovation

Marketing of an Innovation

Marketing of an innovation refers to the activities involved in introducing, communicating, and delivering a new or significantly improved p...

Dr. Saidalavi February 08, 2026 0

Innovation Development Process

Introduction Innovation development is a systematic process through which new ideas are transformed into viable products, services, or bus...

Dr. Saidalavi February 08, 2026 0

Business Model Evolution

Introduction In the context of innovation management, a business model refers to the framework through which an organization creates value...

Dr. Saidalavi February 08, 2026 0

Case Study: Tata Motors and the EV Revolution

1. Background and Context Between 2016 and 2017, the Indian automotive industry reached a critical inflection point. The Government of Ind...

Dr. Saidalavi January 26, 2026 0

innovations management

Foster’s S-Curve Model of Innovation

Introduction Foster’s S-Curve Model of Innovation explains how technologies and innovations evolve over time in terms of performance impro...

Dr. Saidalavi January 20, 2026 0

Innotivaitons Management

The Tushman–Rosenkopf Model (Cyclical Model of Technological Change)

Introduction The Tushman–Rosenkopf Model, also known as the Cyclical Model of Technological Change, describes innovation as a patterned a...

Dr. Saidalavi January 20, 2026 0

Types of Innovation

Innovation can be categorized into four primary types based on whether the technology used is existing or new, and whether it targets an exi...

Dr. Saidalavi January 20, 2026 0

innovations management

Innovations in Context

Introduction Innovation does not occur in isolation; it is shaped by economic conditions, industry structure, market forces, and technolog...

Dr. Saidalavi January 08, 2026 0

innovations management

Process of Innovation

Innovation is not a one-time event but a continuous and structured activity that evolves over time. Organizations must regularly generate, e...

Dr. Saidalavi January 08, 2026 0

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Case Study: CRED – Incubating a Niche Fintech Innovation into a Premium Digital Ecosystem

Digital Technologies and Innovation

Pitching Innovation in the Indian Food-Tech Industry: The Case of Zomato

Marketing of an Innovation

Innovation Development Process

Business Model Evolution

Case Study: Tata Motors and the EV Revolution

Foster’s S-Curve Model of Innovation

The Tushman–Rosenkopf Model (Cyclical Model of Technological Change)

Types of Innovation

Innovations in Context

Process of Innovation

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