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businesskites

Simplified Business Studies

Marketing Innovation

Marketing innovation refers to the use of new or significantly improved marketing methods related to product promotion, pricing, distributio...
February 08, 2026 0

Types of Innovation

Innovation can be categorized into four primary types based on whether the technology used is existing or new, and whether it targets an exi...
January 20, 2026 0

Process of Innovation

Innovation is not a one-time event but a continuous and structured activity that evolves over time. Organizations must regularly generate, e...
January 08, 2026 0