International Marketing

 1. International Marketing: Nature, Importance, and Scope

2.  Domestic Marketing vs. International Marketing

3. Influence of Physical, Economic, Socio-Cultural, Political, and Legal Environments on International Marketing Information

4. International Marketing Management Process: An Overview

5. International Marketing Information System (IMIS)

6. International Marketing: Targeting, Segmentation, and Positioning

7. International Marketing: Research, Screening, and Selection of Markets

8.  International Market Entry Strategies

9. International Product Policies: Major Product Decisions

10. Strategies in Multinational Product Planning, International Product Life Cycle, and New Product Development

11. International Pricing Decisions

12. International Marketing Communication