Brand personality
“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other ...
BusinessKites
October 27, 2022
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Consumer Perception
Perception is the way how people select, organize, and interpret stimuli into a meaningful and coherent picture of the world. Two individual...
BusinessKites
October 25, 2022
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Consumer Personality
Personality is an individual’s unique, relatively consistent pattern of thoughts, feelings, and behaviors that determine his unique adjustme...
BusinessKites
October 24, 2022
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Role of Needs and Motivation in Consumer Behaviour
MOTIVATION Motivation is the driving force that compels individuals to act and reveals the reasons for behaving in a particular way. Needs a...
BusinessKites
October 17, 2022
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Organizational Buyer and Individual Buyer
Individual buyers purchase for individual consumption and organizational buyer purchases for consuming the items for business purposes. The ...
BusinessKites
October 17, 2022
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Factors Influencing Online Consumer Behaviour
Online consumer behavior is a complex and dynamic field influenced by various factors that shape how individuals interact with digital pla...
BusinessKites
October 14, 2022
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Consumer Decision-Making Process
The consumer decision-making process includes a series of interrelated and sequential activities. The consumer decision-making process start...
BusinessKites
October 11, 2022
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Consumer Behaviour: An Introduction
Definition: “Consumer behaviour is the actions and decision processes of people who purchase goods and services for personal consumption...
BusinessKites
October 10, 2022
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