Positioning in Marketing Management
Introduction to Positioning Positioning is a crucial marketing strategy that defines how a brand is perceived in the minds of consumers re...
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Targeting
Introduction to Targeting Targeting is a crucial step in the STP (Segmentation, Targeting, and Positioning) process, where a company select...
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Market Segmentation
Definition of Market Segmentation Market segmentation is the process of dividing a broad consumer or business market into smaller, more ho...
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Place Mix
Definition and Importance Place Mix, also known as distribution strategy, refers to the methods and channels through which a company deliv...
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