Prmotion Mix
Promotion mix is a crucial aspect of marketing strategy that businesses use to communicate with their target audience. It comprises various ...
Dr. Saidalavi
January 29, 2025
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Price Mix
The Price Mix refers to the strategies and decisions businesses make regarding the pricing of their products or services to achieve their ma...
Dr. Saidalavi
January 29, 2025
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Case Study: Unilever’s Product Mix Strategy
Background Unilever is one of the world’s leading multinational consumer goods companies, operating in over 190 countries. Founded in 1929...
Dr. Saidalavi
January 22, 2025
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Product Mix
The product mix, also known as the product assortment, refers to the total range of products that a company offers to its customers. It is a...
Dr. Saidalavi
January 22, 2025
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