Process Mix in services marketing
The process element in the extended marketing mix (7Ps) refers to the series of actions, operations, or steps involved in delivering a ser...
Dr. Saidalavi
April 12, 2023
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Physical evidence in services
Physical Evidence in Services Physical evidence in services refers to all tangible elements that customers encounter during their service ex...
Dr. Saidalavi
April 12, 2023
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People Mix
People, in the context of services marketing, refers to the employees of the service provider and their ability to deliver the service. The...
Dr. Saidalavi
April 12, 2023
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Place Mix
Place, also known as distribution, refers to the process of getting the service to the customer at the right time and place. In the service...
Dr. Saidalavi
April 12, 2023
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Promotion Mix in Services Marketing
Communication Strategy and Communication Mix in Service Marketing Communication strategy conveys the firm's positioning strategy to it...
Dr. Saidalavi
April 12, 2023
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Price Mix
Price is the value that a business charges for its products or services, and it is an important element of the marketing mix. In the servic...
Dr. Saidalavi
April 12, 2023
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Product Mix
Product mix, also known as product assortment, refers to the collection of products or services offered by a company. A well-planned product...
Dr. Saidalavi
April 12, 2023
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Marketing mix in Services Marketing
Marketing mix is a set of tactics and tools that companies use to promote their products or services to target customers. However, when it c...
Dr. Saidalavi
April 12, 2023
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Core concepts of Marketing
Need: A need is a basic requirement that an individual seeks to satisfy. It is a necessity or desire that must be fulfilled to sustain life,...
Dr. Saidalavi
April 06, 2023
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Marketing management: Introduction
Definition of Marketing: Marketing refers to the process of creating, communicating, delivering, and exchanging offerings that have value...
Dr. Saidalavi
April 06, 2023
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Returns to scale
Returns to scale is an economic concept that explains the relationship between the increase in output and the increase in inputs used in pr...
Dr. Saidalavi
March 28, 2023
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The Cobb-Douglas and CES production functions
The Cobb-Douglas and CES production functions are two commonly used mathematical models in production analysis. Both models help managers un...
Dr. Saidalavi
March 28, 2023
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The Law of Variable Proportions
The Law of Variable Proportions, also known as the Law of Diminishing Marginal Returns, is an economic principle that explains the relation...
Dr. Saidalavi
March 28, 2023
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Economies of scale
Economies of scale refer to the cost advantages a company can achieve by increasing the scale of production. As a company produces more, it...
Dr. Saidalavi
March 28, 2023
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Reduction and control
Reduction and control are two fundamental concepts in management that play a critical role in achieving organizational goals. Reduction ref...
Dr. Saidalavi
March 28, 2023
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Cost Estimation
Cost Estimation refers to the process of determining the cost of producing a good or service. It involves predicting the costs associated wi...
Dr. Saidalavi
March 28, 2023
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Business cycles & Policies to counter Business Cycles
Business cycles refer to the fluctuations in economic activity that occur over time, characterized by alternating periods of expansion and c...
Dr. Saidalavi
March 28, 2023
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