Cultural Values and Consumer Behavior
A society's values, customs, norms, artistic expressions, social structures, and intellectual capabilities are represented by its cultur...
Dr. Saidalavi
November 14, 2022
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Consumer Socialization and Role of Family in Decission Making
Many attitudes and behaviors have their origins in the family. The majority of products and product categories target families as their prim...
Dr. Saidalavi
November 14, 2022
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Consumer Attitude Formation and Change
An attitude is a learned predisposition to behave in a constantly positive or negative way toward a given person, object, or event. Consume...
Dr. Saidalavi
November 08, 2022
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Consumer Learning
Consumer learning refers to a relatively permanent change in the behavior of consumers as a result of observation, interactions, purchasin...
Dr. Saidalavi
November 02, 2022
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Socialize