Cultural Values and Consumer Behavior
A society's values, customs, norms, artistic expressions, social structures, and intellectual capabilities are represented by its cultur...
BusinessKites
November 14, 2022
0
Consumer Socialization and Role of Family in Decission Making
Many attitudes and behaviors have their origins in the family. The majority of products and product categories target families as their prim...
BusinessKites
November 14, 2022
0
Consumer Attitude Formation and Change
An attitude is a learned predisposition to behave in a constantly positive or negative way toward a given person, object, or event. Consume...
BusinessKites
November 08, 2022
0
Consumer Learning
Consumer learning refers to a relatively permanent change in the behavior of consumers as a result of observation, interactions, purchasin...
BusinessKites
November 02, 2022
0
Socialize