Ethics in Services Marketing
Ethics in services marketing refers to the moral principles and values that guide the behavior of service providers in the marketplace. It ...
Dr. Saidalavi
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Trends in Marketing of entertainment industry
The entertainment industry in India has undergone significant changes in recent years, and the marketing of services has been a key area of...
Dr. Saidalavi
2 years ago
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Trends in Marketing of IT services
One recent trend in the marketing of services in the IT industry is the increasing focus on personalized and customized solutions for clien...
Dr. Saidalavi
2 years ago
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Trends in Marketing of Education Services
In recent years, the education industry has undergone a massive transformation due to technological advancements and changing student prefe...
Dr. Saidalavi
2 years ago
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Trends in marketing of insurance services
The trends in marketing of services in insurance are: Digitalization: In recent years, the insurance sector in India has undergone a major t...
Dr. Saidalavi
2 years ago
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Trends in marketing of banks
In recent years, the banking industry has seen significant changes in the way services are marketed to customers. Some of the recent trends...
Dr. Saidalavi
2 years ago
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Recent trends in marketing of services in healthcare
Recent trends in marketing of services in healthcare involve the adoption of digital technologies, personalized healthcare, and innovative h...
Dr. Saidalavi
2 years ago
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Recent trends in marketing of services in the tourism and hospitality industry
Recent trends in marketing of services in the tourism industry are as follows: Personalization - The tourism industry is focusing on person...
Dr. Saidalavi
2 years ago
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Transnational strategy in services
A transnational strategy is a global business approach that integrates the benefits of both multidomestic and global strategies. It involve...
Dr. Saidalavi
2 years ago
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Services in the Global Economy
Services play a significant role in the global economy. The growth and development of services have been remarkable in recent years, and it...
Dr. Saidalavi
2 years ago
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International and global strategies in services marketing
International and global strategies are crucial for services marketing as they help businesses to expand their reach beyond the domestic mar...
Dr. Saidalavi
2 years ago
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The SERVQUAL
The SERVQUAL model is a widely used framework for measuring service quality. It was developed by Parasuraman, Zeithaml, and Berry in the 19...
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2 years ago
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Methods of Measuring service quality
Measuring service quality is a critical aspect of managing and improving service delivery. Service quality refers to the degree to which the...
Dr. Saidalavi
2 years ago
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Benchmarking in Services
Benchmarking is the process of comparing an organization's performance against industry best practices or the performance of other orga...
Dr. Saidalavi
2 years ago
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GAP Model
The GAP model is a framework that is used to identify and analyze the gaps that exist between customer expectations and perceptions of serv...
Dr. Saidalavi
2 years ago
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Service Quality and Producitivity
Service Quality: Service quality refers to the degree to which the services provided meet or exceed customer expectations. It is an importa...
Dr. Saidalavi
2 years ago
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Case Study: The Branding Strategies of Tata Consultancy Services (TCS) in the IT Service Industry
Case Study: The Branding Strategies of Tata Consultancy Services (TCS) in the IT Service Industry Tata Consultancy Services (TCS) is a lead...
Dr. Saidalavi
2 years ago
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Branding of services: Challenges and Solutions
Branding of services is a crucial aspect of marketing, as it helps to create a unique image and identity for a service provider in the mind...
Dr. Saidalavi
2 years ago
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Branding of Services
Branding is a critical component of marketing for both products and services. In the service sector, branding plays a significant role in bu...
Dr. Saidalavi
2 years ago
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Service mapping
Service mapping is a visual representation of a service process that helps to identify the different stages and interactions involved in d...
Dr. Saidalavi
2 years ago
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Process Mix in services marketing
Process refers to the series of steps or activities involved in delivering a service to customers. The process mix in the marketing mix of s...
Dr. Saidalavi
2 years ago
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Physical evidence in services marketing mix
Introduction to Physical Evidence Physical evidence refers to the tangible elements that customers can see, touch, and experience when inter...
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2 years ago
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People Mix
People, in the context of services marketing, refers to the employees of the service provider and their ability to deliver the service. The...
Dr. Saidalavi
2 years ago
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Place Mix
Place, also known as distribution, refers to the process of getting the service to the customer at the right time and place. In the service...
Dr. Saidalavi
2 years ago
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Promotion Mix in Services Marketing
Communication Strategy and Communication Mix in Service Marketing Communication strategy conveys the firm's positioning strategy to it...
Dr. Saidalavi
2 years ago
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