Ethics in Services Marketing
Ethics in services marketing refers to the moral principles and values that guide the behavior of service providers in the marketplace. It ...
Dr. Saidalavi
April 12, 2023
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Trends in Marketing of entertainment industry
The entertainment industry in India has undergone significant changes in recent years, and the marketing of services has been a key area of...
Dr. Saidalavi
April 12, 2023
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Trends in Marketing of IT services
One recent trend in the marketing of services in the IT industry is the increasing focus on personalized and customized solutions for clien...
Dr. Saidalavi
April 12, 2023
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Trends in Marketing of Education Services
In recent years, the education industry has undergone a massive transformation due to technological advancements and changing student prefe...
Dr. Saidalavi
April 12, 2023
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Trends in marketing of insurance services
The trends in marketing of services in insurance are: Digitalization: In recent years, the insurance sector in India has undergone a major t...
Dr. Saidalavi
April 12, 2023
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Trends in marketing of banks
In recent years, the banking industry has seen significant changes in the way services are marketed to customers. Some of the recent trends...
Dr. Saidalavi
April 12, 2023
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Recent trends in marketing of services in healthcare
Recent trends in marketing of services in healthcare involve the adoption of digital technologies, personalized healthcare, and innovative h...
Dr. Saidalavi
April 12, 2023
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Recent trends in marketing of services in the tourism and hospitality industry
Recent trends in marketing of services in the tourism industry are as follows: Personalization - The tourism industry is focusing on person...
Dr. Saidalavi
April 12, 2023
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Transnational strategy in services
A transnational strategy is a global business approach that integrates the benefits of both multidomestic and global strategies. It involve...
Dr. Saidalavi
April 12, 2023
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Services in the Global Economy
Services play a significant role in the global economy. The growth and development of services have been remarkable in recent years, and it...
Dr. Saidalavi
April 12, 2023
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International and global strategies in services marketing
International and global strategies are crucial for services marketing as they help businesses to expand their reach beyond the domestic mar...
Dr. Saidalavi
April 12, 2023
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The SERVQUAL
The SERVQUAL model is a widely used framework for measuring service quality. It was developed by Parasuraman, Zeithaml, and Berry in the 19...
Dr. Saidalavi
April 12, 2023
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Methods of Measuring service quality
Measuring service quality is a critical aspect of managing and improving service delivery. Service quality refers to the degree to which the...
Dr. Saidalavi
April 12, 2023
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Benchmarking in Services
Benchmarking is the process of comparing an organization's performance against industry best practices or the performance of other orga...
Dr. Saidalavi
April 12, 2023
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GAP Model
The GAP model is a framework that is used to identify and analyze the gaps that exist between customer expectations and perceptions of serv...
Dr. Saidalavi
April 12, 2023
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Service Quality and Producitivity
Service Quality: Service quality refers to the degree to which the services provided meet or exceed customer expectations. It is an importa...
Dr. Saidalavi
April 12, 2023
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Case Study: The Branding Strategies of Tata Consultancy Services (TCS) in the IT Service Industry
Case Study: The Branding Strategies of Tata Consultancy Services (TCS) in the IT Service Industry Tata Consultancy Services (TCS) is a lead...
Dr. Saidalavi
April 12, 2023
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Branding of services: Challenges and Solutions
Branding of services is a crucial aspect of marketing, as it helps to create a unique image and identity for a service provider in the mind...
Dr. Saidalavi
April 12, 2023
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Branding of Services
What is Service Branding? Service branding refers to the process of building a unique and recognizable identity for a service-based busine...
Dr. Saidalavi
April 12, 2023
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Service mapping
Service mapping is a visual representation of a service process that helps to identify the different stages and interactions involved in d...
Dr. Saidalavi
April 12, 2023
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Process Mix in services marketing
The process element in the extended marketing mix (7Ps) refers to the series of actions, operations, or steps involved in delivering a ser...
Dr. Saidalavi
April 12, 2023
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Physical evidence in services
Physical Evidence in Services Physical evidence in services refers to all tangible elements that customers encounter during their service ex...
Dr. Saidalavi
April 12, 2023
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People Mix
People, in the context of services marketing, refers to the employees of the service provider and their ability to deliver the service. The...
Dr. Saidalavi
April 12, 2023
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