April 2023 - businesskites

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Simplified Business Studies

The SERVQUAL

 The SERVQUAL model is a widely used framework for measuring service quality. It was developed by Parasuraman, Zeithaml, and Berry in the 19...
April 12, 2023 0

GAP Model

 The GAP model is a framework that is used to identify and analyze the gaps that exist between customer expectations and perceptions of serv...
April 12, 2023 0

Branding of Services

Branding is a critical component of marketing for both products and services. In the service sector, branding plays a significant role in bu...
April 12, 2023 0

Service mapping

  Service mapping is a visual representation of a service process that helps to identify the different stages and interactions involved in d...
April 12, 2023 0

People Mix

 People, in the context of services marketing, refers to the employees of the service provider and their ability to deliver the service. The...
April 12, 2023 0

Place Mix

 Place, also known as distribution, refers to the process of getting the service to the customer at the right time and place. In the service...
April 12, 2023 0