Recent trends in marketing of services in healthcare

Recent trends in marketing of services in healthcare involve the adoption of digital technologies, personalized healthcare, and innovative healthcare models. In India, many healthcare companies are leveraging these trends to improve their service offerings and cater to changing consumer preferences. One example of an Indian company adopting these trends is Practo, a healthcare startup that provides an online platform for booking doctor appointments, ordering medicines, and managing medical records. Practo leverages technology to improve access to healthcare services and provide personalized healthcare solutions to consumers.

Another example is Apollo Hospitals, which has established a telemedicine service that enables patients in remote areas to consult with doctors via video calls. Apollo Hospitals has also adopted electronic health records and digital technologies to improve patient outcomes and streamline its operations.

In the international healthcare industry, companies like Babylon Health are leading the way in adopting innovative healthcare models. Babylon Health provides a mobile app that enables users to consult with doctors and health coaches, monitor their health and fitness, and access personalized healthcare services.

Furthermore, many healthcare companies are focusing on improving their customer experience by adopting a patient-centric approach. This involves developing services that prioritize the patient's needs and preferences, and creating a more personalized healthcare experience. For example, Cleveland Clinic, a US-based healthcare provider, has established a Center for Patient Experience that focuses on improving the patient experience through innovative service offerings and personalized care.

Overall, the recent trends in marketing of services in healthcare involve the adoption of digital technologies, personalized healthcare, and innovative healthcare models. Companies that leverage these trends are likely to improve their service offerings and gain a competitive advantage in the market.