Communication Models; Aristotle,Berlo,Shannon,Schramm and Westley

Communication Model:

A Communication model depicts the idea of the communication process in a simpler way through diagrams, pictorial representations, etc.

Major Communication Models:

1. Aristotle Model of Communication

2. Berlo’s Model of Communication

3. Shannon and Weaver Model of Communication

4. Schramm’s Model of Communication

5. Westley Model of Communication

Aristotle Model of Communication

According to this model, the speaker plays a key role in communication. He is the one who takes complete charge of the communication. The sender first prepares a content which he does by carefully putting his thoughts in words with an objective of influencing the listeners or the recipients, who would then respond in the sender’s desired way.

Berlo’s Model of Communication

Berlo’s model of communication takes into account the emotional aspect of the message. Berlo’s model of communication operates on the SMCR model.

Schramm’s Model of Communication

Information is of no use unless and until it is carefully put into words and conveyed to others.

Encoding plays a very important role because it initiates the process of communication by converting the thought into the content.

When the information reaches the recipient his prime responsibility is to decode and to understand what the speaker intends to convey. Unless and until the second party is able to understand or decode the information that the sender wants to communicate, the message is actually of no use.

Thus encoding and decoding are the two most important factors of an effective communication without which information can never flow between two individuals.

Shannon and weaver model

Shannon and weaver model simply proposes that a message actually originates from the person who gets the thought or has the information. The sender is also called the Source of information. The information then gets transmitted from the brain to the mouth and comes out as a signal which then reaches the recipient after joining hands with several noises and other disturbances.

The effectiveness of communication is based on the ability to transmit the message from source to destination accurately and to overcome barriers.

Westley and MacLean’s Model of Communication

This model considers a strong relationship between the signals from the surroundings and the process of communication. According to this model the process of communication begins with receiving messages rather than sending messages.